"It's pretty obvious that Instagram's design needed an update - everything around it from UI to app icon design. The application has come a long way since the launch - look how far it's come! So for me the new icon reflects on one hand modern trends and the user base, which is young and fresh, looking for adventures - they've let go of the retro look, and embraced the modern colour grading. The Polaroid is also history and how we see a contemporary flat vector icon. I like the direction they took. Still, I don't completely "feel" the gradient built on three different colours.
On the other hand, I'm completely convinced with the UI redesign, which looks definitely better than the previous. The simple grey & white combination is very Apple-like. Of course the redesign has cause a lot of love & hate around it, that's what we do, we react to design on the basis of our own expectations, experience and aspirations. In a couple of days I'm sure the world will go back to normal and we'll all be double-tapping to show our love for #cats and #foodporn. "
This article appeared in original in NowyMarketing.pl here.
