Home is the centre of the universe in the new commercial spots for IKEA this autumn. Let's look at how homes are perceived and visualised in two different cultures: American vs. Polish (Eastern-European). 

The contextual similarity is apparent, and we are impressed with how accurate the consumer centric approach has worked in the two cases. Bravo Ikea for a well-documented, buyer persona-driven campaign and reminding us that home is a place where culture is made - every day with every morning routine, playtime and sofa cake-moment.    

Watch the two episodes and let us know how you feel about the IKEA home video commercials over Facebook.  

Need more? See other inspiring commercials from Ikea on the company's Youtube channel.